PAID SOCIAL

State Farm has had a lot of organic, brand awareness-generating fun on TikTok… but it was time to get down to business. To push price and service messaging, we created two sets of paid social ads that spotlighted their key RTBs while testing creative approaches: One that leveraged the familiar friendly face of Jake from State Farm, one built from repurposed assets that incorporated a fresh, dynamic feel, all will the goal of delivering the message in an native, fun way that made sense for the platform.

The result: Delivered a scalable paid social toolkit that balanced character-led storytelling with design-forward content. We were also pleasantly surprised to find out that the motion graphic repurposed asset approach outperformed Jake’s face.