Alpenfury: FACE NATURE’S WRATH
SIX FLAGS - CANADA’S WONDERLAND RIDE LAUNCH
Canada is not exactly known for its amusement parks, so it was up to us to make sure the announcement for AlpenFury packed the punch it needed to live up to its fierce reputation. We leaned into both the ride’s backstory and the audience’s love for extreme thrills. AlpenFury isn’t just a roller coaster—it’s an intense battle against nature’s raw elements, set inside the iconic Wonder Mountain. We pulled inspiration from Top Gun fighter jets to create a fast-paced, high-intensity spot that focused on the coaster’s speed, wild inversions, and insane journey through the mountain’s core.
ROLE
Concept development
Script writing
Production
CREDITS
Client: Six Flags
Agency: TMA (The Marketing Arm)
Art Director: Andrea Wood
Copywriter: Briana Sandoval
CD: Emma Quinn
ECD: Kevin Kebler
Production: Coffee & TV
PRESS