conquer the skies
Overview
To launch Rapterra, the world's tallest and longest launched wing coaster, Kings Dominion needed a statement that cut through the noise of nearby parks.We created an immersive POV experience to show future riders the true power of Rapterra. By putting the viewer in the wings of the legendary Jungle Hawk, we captured the raw intensity of flight, inviting audiences to soar, dive, and tear through the sky before even stepping foot in the park.
Role
Concept development, Script writing, Production, Social support
Rapterra ride launch
Team
Client: Six Flags
Agency: TMA (The Marketing Arm)
Production: Versus NY
Executive Creative Director: Kevin Kebler
Creative Director: Emma Quinn
Art Director: Andrea Wood
Copywriter: Briana Sandoval