state farm paid social

Overview
Building on State Farm’s organic TikTok success, we experimented with performance-driven social, prioritizing direct price and service messaging. We deployed a dual-track creative strategy: leveraging the equity of Jake from State Farm alongside fresh, design-forward assets. The goal was simple: keep the content native while identifying the core drivers of conversion. The result was a scalable social toolkit that balanced character-led storytelling with dynamic motion graphics—with data showing the motion-first approach actually outperformed the talent-led assets.

Role
Concept development, Client pitching, Scriptwriting, Graphic design,
Pre-production, On-set direction, Post-Production