nubank purple card

Overview
We developed a social-first campaign rooted in soccer culture, using Nubank’s iconic purple card (the only product visual available at the time) and reimagining it as the sport’s newest referee card. By teasing fans that an unprecedented “new card” was coming to the pitch, we sparked speculation and conversation before revealing the partnership and the future Nu Stadium.

The campaign delivered immediate impact, generating 5M views, 280K engagements, and nearly 25K shares within the first 24 hours. The launch was covered by 60 Tier 1 media outlets, including major sports and business publications, and drove approximately 500K unique visitors to Nubank’s website, helping establish awareness and credibility as the brand entered the U.S. market.

Role
Concept development, Client pitching, Scriptwriting, Pre-production,
Post-production