JAKE FROM STATE FARM

JAKE FROM STATE FARM

THE GIST

Keep Jake from State Farm relevant and relatable by inserting him into trendy and cultural conversations month over month on social.

Below are highlights of the content I have created from concept to production for Instagram and Twitter platforms.

CREDITS

Agency: The Marketing Arm

Art director: Andrea Wood

Copywriter: Briana Sandoval

Okay, important question—flats or drums? 🧐👇🏽

Does anyone else stand outside for like a minute to see how cold it's gonna be?

Why does every rom com involve a grand gesture at the airport?

INSTAGRAM

If I can make it through this winter, so can this plant 🥶🪴

These leftovers are definitely lasting me till 2023

Last night was a movie 😜🎬

Coming soon 🔥🔥 Drop your Thanksgiving bars 🎵 in the comments 😅👇🏽

Drop your sign 👇🏽

Dreaming about kickoff like…

TWITTER

Thought the neighbors could use a little #MondayMotivation with a cup of caffeine.

How's my (shoveling) form?

Don't worry, it's not a ticket. Just wanted to spread some kindness