Millennials are the most charitable demographic, yet believe that Alzheimer’s disease is a normal part of aging and not an immediate health concern. Let’s show these young social media users what it’s like to not have access to their memories.

MY ROLE

Concept development

STUDENT WORK // ADs: ANDREA WOOD, NICOLE LOPEZ // CW: ALEXA SCHUMMER // AWARD: 2021 NATIONAL SILVER ADDY