STATE FARM X NBA 2K23
STATE FARM X NBA 2K23
THE GIST
Last year, we elevated State Farm’s presence in NBA 2K, creating the first ever branded NPC in the game.
This year, we came back better than ever with a NGHBOR GOODS store refresh and some dope new apparel.
And of course, we had to do a little extra to celebrate the grand opening of The Theater – Where you can now win a branded skateboard during State Farm’s takeover weeks.
CREDITS
Agency: The Marketing Arm
Creative Director: Matt Olson
Art directors: Andrea Wood, Emma Heinz
Copywriters: Briana Sandoval, Michael Webber, Tim Bruntsman
NEW APPAREL
Who doesn’t love a good merch drop? To make the brand appeal to a younger audience, we pulled inspiration from known streetwear brands while staying true to our color palette and branding guidelines.
A NEW NGHBOR GOODS
We revamped the NGHBOR GOODS storefront to reflect a clean, modern, and bright space introducing more neon lighting fixtures and a fun gallery/photo wall featuring Jake From State Farm.
