STATE FARM // JAKE GETS SOCIAL
Keeping Jake from State Farm relevant and relatable by inserting him into trendy and cultural conversations month over month on TikTok.
ROLE idea development, art direction, production, photo editing
FINALIST // ADADGE CREATIVITY AWARDS // BEST USE OF TIKTOK // 2023
SHORTLIST // THE ONE SHOW // SOCIAL MEDIA // 2023
FINALIST // SHORTY AWARDS // TIKTOK PRESENCE, TIKTOK PARTNETSHIP// 2023
WHAT’S UP, JAKE TOK
Here are my favorite contributions to Jake’s feed ranging from viral challenges, trendy skits, and influencer collaborations.
CREDITS
AGENCY TMA
VP, GCD Whitney Hill
CD Jenn Page
AD Andrea Wood
CW Briana Sandoval
DIRECTOR Matt Poness
VIDEO EDITOR Sebastian Moore
PRODUCTION Natural Selection