GOOD NEIGHBOR MONTH
GOOD NEIGHBOR MONTH
THE GIST
In honor of a new alliance, State Farm and Disney joined forces to bring good neighbor vibes for the entire month of September.
And thus we gave Good Neighbor Month a look, a feel, a voice, and a purpose. Working closely with select Disney partners, we ensured the essence of Good Neighbor Month and State Farm shined through all touch points.
CREDITS
Agency: The Marketing Arm
Group Creative Director: Whitney Hill
ACDs: Claudio Venturini, Mike Brownell
Senior Copywriter: Claire Randall
Art director: Andrea Wood
Copywriter: Briana Sandoval
#GOODNEIGHBORCHECK ON SOCIAL
If I can make it through this winter, so can this plant 🥶🪴
To celebrate Good Neighbor Month, Disney and State Farm are launching Good Neighbor Check to encourage people to show up for their communities and show off good neighbors. In Gen-Z internet lingo, saying "check" after a word translates to "check this out." It's a chance to show off something that you're proud of and challenge others to do the same. You might say "Fit Check" to flaunt a fire outfit or "Best Friend Check" to brag about your bestie. So if you've got a neighbor who deserves some real recognition, it’s time for a Good Neighbor Check!
PARTNER SOCIAL
KICKING THINGS OFF
State Farm and Good Morning America celebrate Good Neighbor Month with a surprise for community hero Eric Wood, who always takes time to help out others in his own neighborhood. Check out the segment and article here and stick around to see the dope Marvel comic cover we awarded super hero Eric.
Jake from State Farm obviously could’t miss out on the fun, so here is how we weaved him into Good Neighbor Month and #GoodNeighborCheck across his social channels.