Jake from State Farm SociaL
STATE FARM - PAID, ORGANIC, AND INFLUENCER SOCIAL
State Farm wanted to resonate with Gen Z — an audience that practically lives online and craves authentic and relatable content. Jake from State Farm already had the recognition, so we knew he could become something bigger. We leaned into Jake’s brand power and brought him to life on TikTok, making him feel right at home with snappy, witty content and killer influencer collaborations. The result? Jake became a total sensation, organically racking up a million followers in 18 months.
Check out Jake’s TikTok page to see what he’s been up to.
ROLE
Concept development
Photography direction
Script writing
Pre-production
On-set direction
Post-production
CREDITS
Client: State Farm
Agency: TMA (The Marketing Arm)
Art Director: Andrea Wood
Copywriter: Briana Sandoval
CD: Jenn Page, Nick Cernoch
GCD: Whitney Hill
Photographer: Brit Phelan
Producer: Lindsey Dzura
Director: Matt Poness, John Suits
Production: Natural Selection
Video Editor: Seb Moore
AWARDS
AdAge: Creativity Awards Best Brand Social Media Presence (2024)
Shorty Awards: Brand Voice, Insurance & Multi-Platform Presence (2024)
Shorty Awards: TikTok Presence & Partner, Audience Gold & Silver Honor (2023)
AdAge: Creativity Awards Best Use of TikTok Finalist (2023)
The One Show: Social Channel, Single Platform Shortlist (2023)