As we continue to evolve Jake from State Farm’s social media presence, we wanted to take a new approach to how he shows up on the web. Using new photography trends, analyzing how influencers show up in the space, and managing the feasibility of it all in an already crazy schedule, I had the opportunity to lead our quarterly social media photoshoot to make Jake the coolest cat in town.
JAKE FROM STATE FARM SOCIAL
MY ROLE: CONCEPTING, WARDROBE/PROP DIRECTION, PRODUCTION, POST-PRODUCTION
CLIENT: STATE FARM // AGENCY: TMA // GCD: WHITNEY HILL // PHOTO: BRIT PHELAN // PROD: NATURAL SELECTION
PHOTO ART DIRECTION
