In 2021, we elevated State Farm’s presence in NBA 2K by creating the first-ever branded NPC in the game: Jake from State Farm. This year, we came back better than ever by refreshing our player touchpoints.

MY ROLE

Store design, apparel design, branded basketball court, social content

AGENCY: TMA CHICAGO // CD: MATT OLSON // ADs: ANDREA WOOD, EMMA HEINZ // CWs: TIM BRUNTSMAN, MICHAEL WEBBER